Did you know that persons seeking to manufacture or sell alcohol in a given locality must apply for licence to do so from the new District Alcoholic Drinks Regulation Committee?

Did you know that all alcoholic drinks will have a visible WARNING message of potential health hazards associated with alcohol consumption?

Did you know that there will be NO alcohol selling outlets in schools and within a radius of 300 metres from any learning institution?

Did you know that selling alcohol to persons under the age of 18 years attracts a fine of Kshs. 150,000 or 12 months in prison or both?

Did you know that selling adulterated alcohol will attract a fine of Kshs. 5 million?

Did you know that there will be no promotion of alcoholic drinks in misleading or deceptive ways that create an impression that it is good to drink alcohol?

This is the dawn of a new era. To protect the individual family and community from alcohol abuse – The Alcoholic Drinks Control Act, 2010. We encourage all individuals and stakeholders to read the Act and support its implementation.